I’ve been blogging for years. I’ve failed a heck of a whole lot at it throughout the years. And I’ve also succeeded.
My blogs have changed domains and hosting. They’ve evolved from health and fitness to entrepreneurship.
Throughout my journey I learned what I REALLY wanted to blog about.
I wanted to write blog posts and share resources to help you grow your own blog and turn it into a money making business.
Create content that connects.
If it doesn’t connect, it won’t convert.
So here’s my six best blogging post tips.
1. Pretend you’re talking to one person, and they’re your BFF.
I think what attracts people to blog is the personal aspect of it. In business we’re told to be professional and keep personal stuff far away from the workplace.
When you have a blog you can write from your heart and share from a vulnerable space. This can include your joys, fears, past traumas, celebrations, frustrations, struggles, and dreams.
So share from that heart space. Write from that place.
What are some things that you’ve gone through that you’d probably only tell your friend? Would you be willing to share that in a blog?
Way too many people try to write from a place of being the expert and sounding professional. Of course you want to share expert advice and be professional… but in your writing… you want to “chill” a bit.
Professionalism is great. But if it means you sound like a 65 year old college professor in your copy… then you might want to relax your writing a bit more.
For example, I have seven sisters! Yes, seven sisters. (That’s a wholllleeeee other story for another day!)
My sisters are my best friends. I love them with my whole heart and I love knowing I could call one of them up and they’d be down to hang out, cruise, and chit chat.
When we chat, we chat Up A STORM!
We are all very deep, and reflective people. We aren’t afraid to get personal. I’m talking tears flowing in the middle of a coffee shop-kind of personal.
Why am I telling you this?
Because when I blog, I imagine I’m talking to one of my sisters who’s wanting to start a blog and making money online.
And just like my sisters… I’m not afraid to get personal in my copywriting. And neither should you!
No need to have fear that anybody will judge you. If they do… they’re not your readers!
Your readers will get you. And you’ll get your readers.
Who is my target audience? If I was trying to speak to ONE person then who would that person be? What are they like?
What are some struggles I’ve faced in life and business that I could share in my writing?
2. It’s not about you.
Say whaaaa?! It’s not about MWAHH??
Yep! It’s not about you! And it’s not about me either! I know this is your blog we’re talking about, but your blog isn’t about you.
It doesn’t matter if you have a domain with your name on it and some pretty branded photos on the home page… it’s not about you.
You have to remember that people come to your blog and ask one question…”What’s in it for me???”
When you’re starting out in blogging and writing… nobody cares about your skincare.
No one cares about your kids. Or your dogs. Or that you enjoy that viral TikTok drink from Starbucks with sweet cream foam.
Sounds harsh, but it’s true sis!
3. Make your copy READABLE
If you write your copy (words) all in one big block… you’re doing it wrong!
Make it readable.
If you’re anything like me, I like to skim a blog post before I read it.
If I can already tell it’s going to be a pain to read because the author wrote in 9 point Times New Roman font… doesn’t matter how good the post is… I’m going to have to pass.
A few rule of thumbs is this:
+ Space out your copy.
+ A paragraph should be no more than 3-4 sentences. (Again this isn’t APA format for a college essay…this is blogging.)
+ Use BOLD LETTERS.
+ Use different sized fonts for headings and tags
+ Numbers and bullet points are your best friends
What’s the point of writing copy if nobody reads it???
Space it out, and watch your subscribers grow!
4. Write like you tawkkkkk
This could bounce off of the first point, but we need to expound on it.
The worst copywriting in blog posts is the copy that doesn’t sound like you. Too many bloggers try to sound professional and instead sound stuffy.
They try to sound uber intelligent by using big words like mellifluous
Here’s a good rule of thumb… write in a conversational tone. Write the way you speak to your friends. Write how you talk.
It’s good to write at a 3rd grade level or lower. This is because you want your copy to be basic.
People are reading your blog posts to learn something new that will help them… they’re not coming to learn big words.
A great FREE resource is Hemingway Editor. Type it into google and you’ll see what grade level your copywriting is.
I’m actually writing in the Hemingway Editor right now and congrats! You’re reading in third grade level writing right now.
Keep your copy basic, simple, and easy to read.
5. Solve Your Reader’s Problem (But not ALL their problems)
The key to a good blog post is to solve at least one problem for your reader. In this blog post, I’m solving a problem that most bloggers and writers have…which is the struggle of not writing blog posts that actually get read.
So write blog posts that solve a problem, something that benefits the readers.
But be careful to not let all your best stuff out of the bag. In my experience, when I overshare… people don’t value it as much.
But when I give bite-sized, actionable steps… it’s easier to follow and more valuable to the reader.
6. Give your blog posts a CTA. Every single one.
A CTA is also known as a call to action. This is what you put at the end of every single blog post to call your readers to take a specific action you want them to take.
A CTA can include:
Signing up for an email list.
Join a webinar or masterclass.
Reading another blog post.
Persuade them to comment, like, share the blog post.
Share a link to a product or service you’d like them to buy.
These are just a few examples, and to be honest… I don’t care which of them you put at the end of the blog post… but you need ONE.
Ask your readers to do one thing. Don’t ask them to do all the above. They’ll get confused or frustrated and then want to leave… never to be seen again.
I hope that you enjoyed this post! Which one was the most helpful for you? If you have any questions or comments then please be sure to comment them below. I read each one : )
Lots of love,